SUSAN LAXSON & ASSOCIATES are committed to providing superior real estate services to our clients. Our pledge is to help you sell your home, in the least amount of time and at the best market price. Resources and services available to SUSAN LAXSON & ASSOCIATES' clients are unique to the industry and are available at NO additional cost to our clients. Our unique "One Stop" services program is designed to make your selling experience as professional and smooth as possible. Below are just some of the services we provide to our clients:
To prepare your home to sell, SUSAN LAXSON & ASSOCIATES will:
• Meet with you to discuss your home and all your improvements. • Discuss your location, development amenities, style and your original price and loan obligations. • Provide you the latest, up to date market information for your area. • Provide you with ALL of the sales and pending sales in your area, not just those listed. • Review our Broker Price Opinion with you in order to set a realistic market price. • Introduce our "in house" staging specialist to help you present your home's best features. • Review our specific and exclusive marketing program for your property. • Prepare the listing agreement and review ALL of the terms and conditions with you. • Explore marketing options such as seller financing, inventory (what stays with the property and what is excluded), buyer credits and more. • Make listing your home as professional and smooth as possible.
During the sale of your home SUSAN LAXSON & ASSOCIATES will:
• Handle all the detail work and negotiations, carefully explain all written documents • Provide you a copy of everything you sign and is signed by the buyer/buyers. • Provide you access with our exclusive online transaction management system. • Access to all of the Laxson Associates team to insure every base is covered on your transaction. • Provide a "Mobile Notary Service" that will assist you in signing any documents that are required to be Notarized during the transaction. • Make sure that the sales transaction is as professional and smooth as possible.
To help you to move out of your home SUSAN LAXSON & ASSOCIATES will:
• Provide you relocation information for moving out of San Diego or into another local neighborhood. • Provide you our "Preferred Vendors" list to help you move out of your home. • Provide our Sellers with a Home Warranty Policy to deliver to the Buyers at the close of escrow. This Home Warranty Policy, usually a Seller's expense, provides the Buyer with a policy covering the electrical, plumbing, a/c - heating & appliances for the first year of home ownership. No more phone calls to the Seller after the close of escrow that something doesn't work! • Make sure your move is as professional and smooth as possible.
MARKET EVALUATION
We will provide a complimentary market analysis of your home to determine the best selling price. Today almost all agents advertise that they will provide you a FREE MARKET ANALYSIS or FREE CMA on your property. But how many of them have been offered contracts and worked with large lenders, corporations and Fortune 500 companies to do the extensive "BROKER PRICE OPINION" which corporations use to help their large clients and employees relocate across country? SUSAN LAXSON & ASSOCIATES are highly skilled at producing these detailed "BPOs" and they are much more comprehensive than a traditional CMA offered by most agents.
MARKETING & ADVERTISING PLAN - LOCAL
SUSAN LAXSON & ASSOCIATES marketing plan is comprised of two facets - our local marketing strategy and our international exposure. Today's Buyers are moving from all parts of the world and San Diego is becoming a prime destination for active adults and families. Our Local Marketing Plan has the power of Coldwell Banker behind it and includes:
1) Power and name recognition of Coldwell Banker in San Diego Tribune print ads.
2) Inclusion in our Carmel Valley award-winning site - www.CV-Home.com. This site receives over 10,000 hits per month. Your listing will be included in our "Featured Homes" section.
3) Distinctive and familiar logo yard signs on your property for those clients who are driving by the neighborhood.
4) A unique custom photo Marketing Brochure is developed to promote your home. The custom brochures are placed in all the Coldwell Banker's local offices and in your home for potential buyers.
5) Brochure Box installed on the For Sale sign providing brochures to prospective buyers 24/7.
6) Lockbox key safe is provided for Realtors to show your home when you are not available. These state-of-the-art lockboxes download who showed your property and when for easy follow-up on showings.
7) Listing Service (Sandicor - San Diego County MLS) which is accessed by all local Realtor Associations and exposes your home to over 20,000 Realtors® and their buyers.
8) A Coldwell Banker Office Caravan Tour of your home. Caravans are critical because up to 50% of our sales are in-house.
9) Open House events will be posted on www.CV-Home.com and in the San Diego Tribune Open House section.
10) Prominently located state-of-the-art Coldwell Banker offices, including in Carmel Valley, Rancho Santa Fe, La Jolla and others.
11) Setting up and screening all showings for you, ensuring that only qualified buyers are touring your home.
12) Calling prospective buyer's agents for feedback after showings. Providing you this detailed feedback information.
MOST IMPORTANT: Communicating with you during the listing period with buyer feedback, current changes in the market and more. SUSAN LAXSON & ASSSOCIATES only takes 90 day listings. If at the end of the 90 day period, your home has not sold you may choose to re-list with us (provided you are happy with our services) or move your listing to a new broker.
MARKETING & ADVERTISING PLAN - INTERNATIONAL
To further complement Laxson Associates efforts, Coldwell Banker does extensive advertising and marketing, including newspapers, magazines, signs, flyers, brochures, direct mail, television and the Internet.
We research continuously to find the target international markets for buyers and advertise accordingly. Our ads appear in the following publications:
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San Diego Tribune
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Carmel Valley Newspapers
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Unique Homes
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Hollywood Reporter/ Variety
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Homes & Estates Magazine
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The Los Angeles Times
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Orange County Register
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Wall Street Journal
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Realtor.com & Homeseekers.com
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La Jolla Light, Rancho Santa Fe Review & North County Times
Coldwell Banker "California Moves" Real Estate Website
NEGOTIATION & REPRESENTATION
Expert representation starts with prequalification of all prospective buyers, representation upon presentation of all contracts and helping you negotiate the best price and terms for your home. SUSAN LAXSON & ASSOCIATES has over 25 years of negotiating experience in every market and knows how to make the best deal possible for our valued clients.
ESCROW MANAGEMENT & LEGAL DOCUMENTS
Observing every step of the real estate transaction, Susan Laxson & Associates' Escrow Management Professionals aid in overseeing contractual timelines to ensure a smooth transaction. As a former manager of a California escrow company, Susan Laxson, has the experience and knowledge to help guide you through the escrow process to a successful close of escrow.
LEASING & PROPERTY MANAGEMENT
Vacation, Seasonal, Long-Term Leasing and personalized Property Management are additional services available to our clients. Susan Laxson & Associates work with partners who are dedicated to assisting our valued clients lease their properties. This is an alternative to selling in a down market and provides our clients income from their real estate investment.
RELOCATION SERVICES
Ask us about our relocation services to assist you in your move in or out of the San Diego area.
FULL BROKER SUPPORT
Immediate exposure to all San Diego Real Estate Agents. Many of our Coldwell Banker offices have weekly caravans that tour new listings so that we are able to provide our buyers the listings before anyone else. This support has been instrumental in sales made within days of the new listings.
COLDWELL BANKER REAL ESTATE NETWORK
Immediate exposure to 100s of local Coldwell Banker agents and over 100,000 Coldwell Banker Real Estate agents worldwide.
EXTENSIVE REFERRAL NETWORK
Over the past 20 years, Susan Laxson & Associates have established an extensive referral network, which includes our past clients, other Top Producing agents globally, community leaders and various business professionals.
PALM PROPERTIES A California Real Estate Brokerage DRE #00882841 Serving Carmel Valley & San Diego Coastal Communities (858) 775-1116
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